Mondays are Christianson’s time off. As a substitute of working, she saves the day for household wants and helps her youngsters prepare for the week forward. 

Whereas she would not full any consumer or administrative work on Mondays, she does enable herself to test social media. 

“I would soar into Instagram to do some social promoting or lead era as a result of Instagram is the place I get a variety of my shoppers,” she mentioned.

Christianson schedules consumer calls on Tuesdays and Wednesdays.

Neon Soul affords quite a lot of companies to shoppers, together with reviewing Instagram analytics and creating pitches for founders to be featured on podcasts and different media.

Early-week discovery calls to debate the consumer’s consumption kind let Christianson determine whether or not the consumer and he or she can be a great mutual match. 

“Discovery calls are mainly gross sales calls,” she mentioned. “I ask them a variety of questions and dive deeper into the consumption kind to know the ins and outs of their enterprise and what they’re making an attempt to perform.”

She additionally conducts technique calls to satisfy with present shoppers, focus on upcoming duties, and guarantee they’re on monitor for a similar targets.  

When time permits, she additionally works on the again finish of her enterprise after or between calls.

Christianson spends nearly all of her Thursdays on consumer work, duties she calls “deliverables.”

For instance, Christianson will conduct Instagram audits during which she seems via the consumer’s Instagram and tells them which posts carried out nicely based mostly on particular analytics. Christianson then determines which kinds of content material she is going to proceed serving to them produce or repurpose on social media.

“I will additionally look via how simple it’s for anyone to work with and pay the consumer,” she mentioned, including that that is the precise kind of data that might make or break a sale, however enterprise homeowners hardly ever have the time to undergo it as intricately as she is going to. 

Christianson has a template she follows to finish every of her deliverables, which she’s constructed over time based mostly on what labored and what did not together with her early shoppers. 

Since Christianson is glued to her laptop getting tangible initiatives achieved all day, Thursdays are in the future she at all times schedules childcare so she will be able to absolutely deal with consumer work.

Fridays are “CEO days,” Christianson mentioned, that means she would not schedule any consumer work or calls. As a substitute, she focuses on her firm’s again finish.

Her duties as a CEO embrace holding a weekly staff assembly, bookkeeping, web site upkeep, and posting pictures, reels, and coaching guides on her enterprise social-media account. 

If there’s a job Christianson did not get to earlier within the week, she’ll full that on Fridays as nicely. 

“By way of creating this schedule, I shift the place needed,” she mentioned. “However on all days, I am at all times on social media making an attempt to do lead era; that is at all times intermingled in there.”

Christianson defined that almost all of her shoppers come via referrals or word-of-mouth promotion. She advises different digital assistants to construct a robust community of fellow professionals, whether or not on-line or at in-person occasions, to create the identical connections. 

Group constructing isn’t solely useful for producing leads and potential shoppers but in addition enhancing your abilities as a enterprise proprietor.

“Entrepreneurship generally is a little lonely,” Christianson mentioned. “End up a great neighborhood, put money into a digital assistant course, and deal with completely satisfied shoppers. These are the methods you will construct a robust enterprise.”