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    TaJanna Mallory: Virtual Assistance for Cannabis Operators & Executives


    Hashish CEOs, founders, and entrepreneurs are sometimes tasked with taking up many roles and studying as they go. This may result in spending useful assets — like their very own time — studying new expertise and making errors knowledgeable would have skipped. One option to carry this burden is to rent a digital assistant for operational duties, which opens their schedules to concentrate on the bigger image of the enterprise.

    We spoke with TaJanna Mallory, CEO of CannaAssistants, about her mission to help hashish corporations and founders and the way that unique objective has grown over time. This interview covers the advantages of bringing on a digital assistant (VA), the method of matching a VA with a job, the neighborhood that Mallory is constructing for freelancers and VAs, and her latest appointment because the Florida State Director of Minorities for Medical Marijuana (M4MM).

    Scroll down for the total interview:


    Ganjapreneur: What’s CannAssistants?

    TaJanna Mallory: Nicely, should you’re my good friend, I’d say that we’re a gaggle of essentially the most elite superheroes that get stuff carried out! Since that is an interview, I’ll say that CannAssistants is a community of digital assistants that present administrative help and undertaking administration to hashish business entrepreneurs and professionals.

    What sort of hashish enterprise may gain advantage from bringing on a digital assistant (VA)?

    Any enterprise, actually. We’ve served a wide range of shoppers from non-profits to cultivators to hashish consultants. Our community consists of VAs specializing on the whole administrative, social media, undertaking administration and the record goes on. Any enterprise that should carry some group and effectivity to the staff can profit from a VA.

    How does having a VA enhance effectivity?

    Okay, now we’re actually entering into it! Think about you’re a cultivator or a wholesaler or dispensary proprietor and you understand your work very properly. It’s the rationale you began a enterprise and have been profitable. But, there’s all of this administrative work surrounding your small business that you need to do to take care of issues like compliance, advertising, money move, enterprise growth. These issues is probably not enjoyable for you. They’re not inspiring, they don’t excite you, they don’t seem to be the rationale you went into enterprise and you might not even be good at it. You’re spinning your wheels attempting to get it carried out, taking the time and a focus off the entire motive you’re in enterprise within the first place. Delegating administrative work frees you as much as do the work that solely you are able to do. That’s the place you may be most effective. That’s the place you’ll thrive. Delegate the remainder.

    What’s the strategy of pairing a shopper with an assistant/staff?

    This course of is all the time so enjoyable! When a possible shopper reaches out to us, we conduct a Discovery Name. Throughout that point, we perceive what the shopper wants for help. It’s enjoyable to unravel the issues that they’ve and provide options proper on the spot that look like low hanging fruit to me and a aid to the entrepreneur on the opposite line. Following the decision, I’m going again to the staff to seek out an assistant that may be a good match based mostly on expertise, bandwidth, persona match and enterprise proprietor’s area of interest. Then, we schedule a kickoff name between the enterprise proprietor and the assistant, they usually start working collectively.

    How do/would you handle a case the place a shopper and VA don’t find yourself working properly collectively, or have a battle?

    Oh that’s straightforward! Simply kidding — actually, from the depths of my soul, I would like every match to be good the primary time round. Sounds just like the needs of a perfectionist, proper? I’ve been round for some time so I do know it’s not all the time going to go proper the primary time. There are some things that we do to get forward of it earlier than it even occurs. First, we ask all new shoppers to decide to 90 days. This permits true time to construct an excellent workflow between the shopper and the assistant. Second, I let new shoppers and assistants know upfront that there’s already a plan in place in case they discover the connection is just not an excellent match for both occasion. Third, we now have check-ins with each the shopper and the assistant in order that we will be taught as early as potential if there’s suggestions for both occasion to enhance the connection. If there is no such thing as a enchancment, we are going to present another choice. Within the few instances this has occurred, the perception of the earlier assistant permits us to make a good higher match and it really works out in the long run.

    How are you restructuring your unique imaginative and prescient, and why did you select to make these adjustments?

    Nicely, I didn’t actually determine to make adjustments. Every iteration of how we do enterprise has been a fantastic evolution that naturally occurs based mostly on the evolution of the hashish business. I strive my hardest to remain forward of the curve to maintain up with the wants of each Digital Assistants and enterprise house owners. Initially, I used to be a Digital Assistant freelancing alone and as enterprise grew, “I” developed into “we” and we turned an company of VAs with a wide range of expertise to help shoppers. Extra lately, there was an inflow of Digital Assistants in addition to a rising variety of folks excited by hashish ancillary enterprise possession. As I observed so many individuals shifting into the area, I spotted that these VAs wish to serve shoppers, however additionally they should be served. The restructure is shifting from an company mannequin primarily centered on serving shoppers to extra of a cooperative neighborhood centered on serving Digital Assistants as they serve shoppers. We are going to provide coaching that builds hashish business data, exhausting and smooth administrative expertise, data of ancillary enterprise possession, and relationships with different VAs.

    Why did you select to construct a neighborhood for freelancers and digital assistants?

    It’s so wanted for thus many causes. As I discussed earlier than, I attempt to evolve with the wants of {the marketplace}. The primary motive is that I observed the large inflow of individuals changing into Digital Assistants when the pandemic hit. A rising variety of them have been drawn to the area of interest hashish area. I wished to create a digital area by which iron may sharpen iron and we will all get higher collectively.

    The second motive is there’s a false impression that to be an entrepreneur within the hashish business, you will need to have some kind of plant touching enterprise. The objective of the neighborhood is to additionally assist others begin and develop a service-based enterprise that serves our business. Oftentimes, you are able to do so even when legalization has not occurred in your state.

    The third motive being to satisfy the necessity for digital freelancers to have a way of comradery and collaboration. Once you’re a solo entrepreneur, you’ve an unbelievable quantity of autonomy. The issue is that you could additionally really feel remoted. Constructing a neighborhood permits for folks to construct enterprise relationships for these moments once they get caught, have to bounce concepts off of somebody, trade referrals for work or one thing so simple as having water cooler discuss.

    You talked about hashish is area of interest, do you suppose that hashish shoppers have area of interest wants from a digital assistant? What particular expertise assist a VA transition from different industries into hashish?

    The hugest – sure, hugest – two expertise which are wanted is adaptability and group. Any Digital Assistant seeking to get into hashish have to be extremely adaptable to the tempo of labor and the number of adjustments. It’s not a constant business. It’s not a steady business in its present state. What’s permissible and even authorized right this moment is probably not tomorrow. The folks that you simply work together with will come from all walks of life. There was a day that I attended a gathering with state politicians within the morning and an NBA participant within the afternoon whereas working with a shopper that went from legacy to authorized. As well as, many hashish professionals have their arms in a number of tasks and organizations, company and non-profit. As their assistant, you need to keep forward on the help wanted to maintain these tasks organized. No two days are alike, and you need to sustain.

    What sort of instructional packages are you planning to offer? What’s the curriculum construction?

    We are going to present webinars and coaching at various ranges. From matters like tips on how to run a enterprise as a freelancer, to the fundamentals of understanding the language of hashish companies to constructing skilled expertise. All programs might be interactive and unique to members. As well as, we’re placing collectively some “tips on how to” e-books which might be obtainable to non-members and members alike.

    When can freelancers and digital assistants join the neighborhood?

    We’re opening signups this fall! We could have some webinars and coaching main as much as the launch date so these ought to be certain to join our e-newsletter.

    When did you grow to be the Florida State Director of Minorities for Medical Marijuana? What does this place entail?

    I turned the Florida State Director this previous Could. I’m so extremely grateful for the chance to proceed the work began right here. Roz, Erik and DJ (former Florida State Director) have and proceed to do impactful work that strikes our business ahead and tackles the challenges particular to Florida. They’ve positioned the accountability in my arms to increase on what they’ve carried out. On this function, I might be accountable for bringing the hashish fans and activists of our various state collectively, persevering with the M4MM programming that serves our communities and collaborating with authorities officers as they make legal guidelines that impression us as sufferers and enterprise house owners on this area.

    Do you’ve targets you’d like to attain throughout your tenure on the Florida chapter of M4MM?

    The loftiest of targets! The simplest being to create a extra unified state. Take a look at any satirical map of Florida and you will see that that the state is so various. Culturally, South Florida is so totally different from North Florida and Central Florida is totally different from each. If we will get the hashish conversations, politics, schooling and enterprise neighborhood on the identical web page, it may be the car to getting this state to adult-use in a extra equitable approach (the opposite two targets that I’ve).


    Thanks, TaJanna, for answering all of our questions! Click on right here to be taught extra about CannAssistants or get in contact.

    Featured%20InterviewFeatured%20Interview

    Hashish Trade

    Q&A Interview


    Ganjapreneur interviews hashish business enterprise leaders, activists, and consultants who’ve helpful insights to share. If you understand of any person we should always interview, please do not hesitate to tell us.



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