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Do you need a personal assistant for your life?
Do you need a personal assistant for your life?
October 30, 2025
Executive Assistant Job Description [With Examples] – Forbes Advisor
Executive Assistant Job Description [With Examples] – Forbes Advisor
October 31, 2025
Published by admin on October 30, 2025
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    Virtual assistants in action – DW – 05/11/2015


    In a video name, an athletic-looking man in his mid-40s says good day. “Hey, Bero, how’s the climate in Croatia, what’s cooking?” he asks.

    “We’re making good progress,” replies Berislav “Bero” Jagustin, wanting towards his laptop computer’s digicam eye.

    Inside seconds, information journey to Cape City, the place Luis Miranda is in the meanwhile. He heads a Munich-based firm referred to as “My digital assistant”, and Jagustin works for him from afar.

    “Many individuals nonetheless do not know what precisely digital assistants are,” says Miranda. They are not laptop packages – they’re actual folks with good {qualifications}.

    Bero has a level in enterprise economics. As a digital assistant, he does Web-based analysis for purchasers, builds web sites, or takes care of accounting duties. The corporate that gives him with work is in Munich, however Jagustin works at residence, in entrance of his personal laptop in Pleternica, a small city within the Danube area of Slavonia. Purchasers can e book him with the press of a mouse button.

    Geoarbitrage at its greatest

    “Handle-my-business” or “e-Assistant” are one other two names amongst a rising variety of rival corporations that assist busy purchasers outsource duties. Everybody concerned appears to revenue from totally different time zones, foreign money change charges and wage ranges. The buzzword is “geoarbitrage.”

    Virtual assistant Natalia Photo: ©Nora Erdmann
    Natalia likes the versatile working hours she enjoys as a digital assistantPicture: Nora Erdmann

    “I hope I’ve picked a great bicycle,” Natalia Matvijishyn says. We meet the younger girl in her 20s in a restaurant referred to as “Svit Kavy” close to the primary cathedral in Lviv, Ukraine. She tells us in fluent German that a web-based consumer has requested her to search for an acceptable bike, inside an agreed worth vary, the fitting body dimension and so forth.

    The Ukrainian has labored for the “e-Assistant” startup for almost two years. She says she will be able to work irrespective of the place she is, and impartial of what the native job market gives. The one factor she wants is an Web-enabled PC.

    She provides that she merely earns greater than she may with native jobs. “And I am extra versatile as I haven’t got any inflexible working hours.”

    Sebastian Brinkmann pays 15 euros ($16.8) per hour to see his crammed mailbox emptied as if by magic. The journalist from Solingen, Germany, runs plenty of net portals. Years in the past, he tried to rent a temp in Germany, however failed as a result of an excessive amount of crimson tape was concerned. “These days, I merely get a invoice every month, and I set the prices in opposition to tax,” he explains.

    Bero Jagustin’s colleague Sophie Zupper is aware of the login information for 5 profiles on the biz platform Xing. “I am all the time switching between them,” the 23-year-old says. For one consumer, she provides, she stewards a web-based group, for an additional she makes positive that birthday greetings exit on time.

    Flexibility issues most

    Zupper, who speaks many languages and studied advertising and marketing, moved to Brazil for some translation work after faculty. She discovered she may do every part from Sao Paulo. And if you pack your luggage and transfer on, she says, the job can simply transfer with you.

    Natalia Matvijishyn has 5 purchasers maintaining her on her toes. If the workload will get too huge, she will be able to simply cross on a part of it to fellow digital assistants. “We’re a group, though we do not know one another personally,” she says.

    Virtual assistant Viktoria Photo: ©Nora Erdmann
    Viktoria’s language expertise have helped her to turn into a digital assistantPicture: Nora Erdmann

    Her boss, Marco Schiesler, says if the group members really feel content material, purchasers get a great deal too. He based e-Assistant again in 2010, with only one digital assistant initially.

    “We have realized quite a bit collectively,” remarks Victoria Ivannikova, “the best way to form our work, be environment friendly in doing the job.”

    We meet the slender girl on the port of Nikolayev, her home-town in southern Ukraine. “There’s only one shipyard left,” she says, recalling that the place was once a shipbuilding hub on the Black Coastline. However the city’s financial decline began lengthy earlier than the onset of the battle with pro-Russia separatists within the nation.

    “It is onerous to discover a job right here that has do with languages,” says Ivannikova, who studied German philology and lived in Munich for a yr. What she likes about her new job is that it is wealthy in selection, whether or not it is searching for a nanny for any individual or establishing contacts with the London Inventory Trade. “And in between, I can all the time make myself a great cup of tea,” Ivannikova says with a smile.

    Some 1,500 kilometers (932 miles) away, considered one of her common purchasers, Sabine Hutter, lives together with her household at Hinterkaifeck, a village in Higher Bavaria. There, in rural seclusion, she writes technical texts, fairly often engaged on commonplace and run-of-the-mill assignments. These days she delegates some commonplace analysis duties to Ivannikova in Ukraine.

    Multiple method of taking a look at digital assistant work

    Martin Krzywdzinski, a researcher on the Berlin Social Science Middle who has regarded into how job fashions change over time, is a critic of the observe.

    “From our perspective, getting a job achieved by any individual else who will get paid a lot lower than you would need to pay for any individual right here in Germany is exploitation,” he says.

    However he concedes that one’s received to understand that these taking these jobs are pleased to get them.

    “The issue is that you just all the time examine alternate options inside your personal nation solely,” Krzywdzinski says. He notes that the typical employee in Poland, for instance, takes residence solely 30 p.c of the cash paid to Germans doing related work. However, Ukrainians solely earn a couple of fifth of what Poles get – solely 150 euros a month, he says.

    “In any case, digital assistant platforms have little question kicked off a brand new development,” Krzywdzinski says, “they usually’re more and more overlaying extra demanding jobs and assignments.”

    In the meantime in Pleternica, Berislav Jagustin is planning to determine the digital assistants scheme at residence. “I wish to create a job for any individual else,” the Croatian says. In his area, one in 5 folks is out of labor.

    Analysis for this text was supported by the Robert Bosch Basis on the idea of its “Journalists on the bottom” program.



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